For companies focused on growth, one of the biggest opportunities is making sales more productive. When a company’s sales channels realize their full potential, they not only boost revenue and share, but create a high performance organization pulling together breakthrough financial results.

ComStream Consulting helps to drive improvements in productivity and growth beginning with an assessment of a company’s selling system. We then work with a company to develop a pragmatic actionable implementation and schedule that can reliably increase sales without disrupting a company’s current revenue streams.

Sales Process Review

Many companies have clearly defined processes for producing their products and shipping orders, but fail to apply the same discipline to sales. Research shows that a well-defined sales process dramatically improves the effectiveness of your sales team, and gives you the ability to reliably recruit, assess and add new members to the team. Your sales process needs to clearly define sales strategy, target buyer personas, and the tools by which you qualify and convert leads into customers.

Deliverables:

  • Reviewing the sales funnel and pipeline
  • Defining buyer personas
  • Improving lead qualifying
  • Opportunity management
  • Team selling in the complex sale

Lead Generation Strategies

ComStream works with you to assess opportunity lead generation effectiveness from various perspectives. By evaluating leads generated through your marketing efforts and by your sales teams, the processes by which you target, identify and qualify leads, we gain a pathway to understanding the depth and impact of your lead generation strategies, working alongside to enhance the ability to nurture and convert more leads into active sales opportunities.

Deliverables:

  • Marketing and sales lead generation
  • Improving outbound sales programs
  • Lead targeting, qualifying and nurturing
  • Online and social relationship development
  • Increasing lead engagement and conversion