Product management involves not only developing products that better meet customer needs but also ensuring that a company’s product development and innovation processes position it for future success. At ComStream Consulting we recognize that product management is critical to increasing and sustaining revenue growth.
Our approach doesn’t entail just a onetime product fix; we also work to improve the ongoing product-development process. We focus on breaking down barriers to innovation.
We set up two main work streams: one for creating the product itself, and one for improving the product development process. Our approach focuses on addressing four common development problems: vague objectives with no link to customer needs, weak decisions, too many minor projects and resources spread too thinly.