Digital disruption can be a self-fulfilling prophecy: A threat to businesses that view it that way, but a rich opportunity for those who see it as a way to deliver on core strategy, delight customers and operate smarter and faster.
Digital experiences, such as online shopping and mobile apps, are now a standard part of daily life. Leading companies recognize that new digital technologies present growth opportunities, including delighting their customers with heightened convenience and customization options, leveraging the wealth of data trails from digital activity to get even closer to the customer and using technology to operate faster and better.